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Discover the latest trends in convenience stores with our report.

Uncover what’s transforming the convenience store industry in 2024. The 2024 Convenience Store Trends Report reveals what attracts customers, ways to increase in-store time, and strategies to build lasting loyalty.

Mystery Shopping 

Independent mystery shoppers conducted covert visits to convenience store locations of 10 major brands across the US.

Customer Surveys 

Received over 1200 responses from North American consumers sharing their recent experiences at convenience stores.

Operational Audit

Professional auditors performed over 1000 overt inspections across 10 major convenience store brands throughout the US.

Competition between C-stores & QSRs

Consumers are increasingly turning to convenience stores (c-stores) as a compelling option for food, surpassing traditional QSRs. This trend is propelled by enhanced food quality and variety.

According to the report, 56% of respondents now regard c-stores as a viable alternative to fast-food chains, marking an 11% increase over the past two years.

The role of demographics

The inclusion of EV charging stations at convenience stores is emerging as a significant consideration for younger consumers.

Demographics play a pivotal role, with 34% of individuals aged 18-44 expressing a preference for a retail location with an EV charging station, compared to just 14% of those aged 45 or older.

 

Ambiance takes center stage

Cleanliness and store ambiance have surged in importance among consumers, with 53% now deeming cleanliness a critical factor when selecting a convenience store, up from 43% last year.

This 10% increase underscores the escalating demand for a welcoming shopping environment.